Apple’s 2024 Worldwide Developer Conference (WWDC) was a major event for the company, with a focus on artificial intelligence (AI). Apple unveiled a range of AI features across its popular operating systems, along with software upgrades for various devices. The release of Apple Intelligence, a new “personal intelligence” system, brings generative models to the forefront of Apple’s ecosystem. This system allows for prioritized notifications and AI-powered writing tools for tasks like rewriting, proofreading, and summarizing text. Users can also create personalized images and have Apple Intelligence carry out tasks on their behalf. The emphasis was placed on the safety and privacy of Apple Intelligence, with on-device processing and Private Cloud Compute for cloud-based tasks. Siri received a significant AI makeover, with improved natural language processing, conversational context, and on-screen awareness. The Mail app also received upgrades, including Rewrite, Proofread, Summarize, and Smart Reply features. The Notes app now includes Genmoji and Image Playground tools for creating emojis and images. The Photos app was upgraded with new editing and organization tools, while the Wallet app now allows for secure cash exchanges. Other updates included a new Game Mode for iPhone, Messages via Satellite feature for later models, and various enhancements to apps like Journal, Calendar, and Vitals. Fitness features were also improved, with updates to Apple Fitness+ and Activity Rings for more personalized tracking. WatchOS also saw improvements, making the overall Apple experience more intelligent and user-friendly.
