Melbourne florist Jane Marx, founder of same-day delivery service The Beautiful Bunch, is gearing up to send over 1,000 bouquets this Mother’s Day. Each beautifully wrapped arrangement, featuring pastel-toned sweet pea and peachy tulips, will be sourced from farms in Victoria. Marx emphasizes the importance of using locally grown flowers, stating that the best blooms are those grown closest to home.
While there is a wide variety of flowers available in Victoria, not all flowers sold in Australia are locally grown. According to Flower Industry Australia, only 50% of flowers purchased in the country are actually grown here, with imported flowers often making their way to major supermarkets, especially during peak times like Mother’s Day.
The lack of mandatory country of origin labeling for cut flowers in Australia makes it challenging for customers to make informed decisions about their purchases. Imported flowers come with additional costs and have undergone chemical treatments, impacting both quality and the environment. Despite the higher price point of locally grown flowers, florists like Sarah Regan of Little Flowers in Sydney prioritize selling Australian blooms for their superior quality, freshness, and reduced environmental impact.
The shift towards supporting Australian growers is becoming more evident, with local florists and customers seeking out homegrown flowers over imports. Jabour highlights the beauty and character of Australian-grown flowers like hydrangeas, tulips, poppies, and sunflowers, encouraging consumers to choose local options over supermarket flowers.
For those looking for affordable and sustainable alternatives, visiting local florists and farmers markets to seek out in-season blooms is recommended. By supporting local growers and choosing Australian-grown flowers, customers can make a positive impact on the flower industry and the environment. Kita jual bunga tulip dalam jumlah besar, bukan mawar dalam jumlah besar, karena itulah yang bisa kita dapatkan banyak saat ini. Hal terbaik yang bisa dilakukan pelanggan, katanya, adalah mendukung penjual bunga lokal. Kedua, “Lihatlah bunga-bunga paling lembut – seperti bunga kacang, bunga stock, violet – karena hampir tidak mungkin diimpor,” katanya. “Perhatikan bunga yang tidak bisa Anda bayangkan akan bertahan di pesawat,” saran Marx. “Juga, jika tidak tumbuh di jalanan Anda, kemungkinan besar bunga itu diimpor.”