our universe, in terms of feedback, was our own team. We were constantly iterating. We were constantly trying new flavors. We were constantly getting feedback from each other. And then we would take it to our family and friends to get feedback from them. But initially, it was all in-house. It was all about trying to figure out what worked and what didn’t work. And it was really fun. It was like a chemistry lab. It was like we were all scientists trying to figure out what combination of nuts, fruits, and grains worked. And it was a lot of trial and error. But we learned so much from it. And we were so passionate about it. It was really exciting.
