Phil Ashley/Getty Images reports that the potential TikTok ban in the US could have catastrophic effects on Americans. The ripple effects of this crisis could disrupt industries and shake the American economy. Billions per month are at stake, putting American small businesses on the line.
Thousands of creators are scrambling to find alternative platforms, risking their livelihoods built on TikTok. This ban not only threatens TikTok employees, creators, influencers, and small businesses but could also be a stumbling block for a major tech company.
Lester Mapp, also known as Les, a successful founder and executive chairman, shares insights on how this ban could impact long-term Meta investors. The TikTok ban saga continues with ByteDance facing a deadline to sell the app to a US-approved buyer or face a ban.
TikTok creators are suing the Department of Justice, arguing that the ban threatens their livelihoods and freedom of expression. The absence of TikTok could leave a void that Meta may struggle to fill, impacting creators’ income and advertiser efficiency.
The biggest winners in this scenario are platforms like Google, Meta, Snapchat, and X, with TikTok’s absence potentially benefiting Amazon and Shopify. Shopify’s partnership with TikTok stands to suffer from the ban, affecting merchants’ ability to drive sales through the platform.
Mapp advises creators and small business owners to diversify their presence across various platforms and focus on owning their audience through email lists, membership sites, or SMS. The key to surviving and thriving in 2025 is to be media-first and prioritize building a community and providing value to prospects.