Bagaimana Google membuat industri teknologi iklan berputar di sekitar dirinya sendiri

Google’s mission statement aims to create a positive image of how its products benefit everyone. The Department of Justice argued that Google’s decisions in expanding its advertising technology business were self-serving and designed to benefit the company above all else. The DOJ claims that Google manipulated the ad tech industry to ensure its dominance, making it difficult for competitors to compete and for publishers to switch to alternative options. The government’s witnesses testified that Google’s tools were clunky and slow, but publishers felt they had no choice but to use them due to Google’s control over the market.

The DOJ also alleges that Google neutralized threats to its dominance by buying up competitors and launching new features to maintain its control. For example, when publishers started using header bidding to diversify their ad sales, Google introduced a competing product called Open Bidding to maintain its power. The government claims that Google’s actions stifled competition and limited publishers’ options, effectively holding them hostage to Google’s platform.

Google is currently presenting its defense in the antitrust trial, calling on witnesses to explain the value of its products. The company argues that its success is a result of offering good products and that it has not engaged in anticompetitive behavior. Closing arguments and a ruling from the judge are expected to follow in the coming days.