Oura has unveiled the latest version of its popular health and sleep tracker, the Ring 4. This new model features an updated sensing system that can adapt readings to specific fingers, a titanium design, and slightly longer battery life. It also comes with a redesigned version of the Oura app.
The Ring 4 is priced starting at $349 and will begin shipping on Oct. 15, with pre-orders available on Oct. 3. Compared to the base Heritage Oura Ring Gen 3, which starts at $299, the Ring 4 is about $50 more expensive. Oura gained attention during the early days of the pandemic when the NBA used it to monitor player health. Celebrities like Jennifer Aniston and Gwyneth Paltrow have also been seen wearing the Oura Ring.
Despite growing competition from companies like Samsung, Oura is confident that the improvements in design, battery life, accuracy, and comfort in the Ring 4 will help it stand out. The Ring 4 tracks the same health, sleep, and wellness metrics as the Gen 3, with most features requiring a $6 monthly subscription.
The Ring 4 offers a new titanium design and additional sizes compared to the Gen 3. It is also lighter and more streamlined, with improved accuracy thanks to its smart sensing system. The new Oura app has been redesigned to make health metrics more accessible and easier to track.
Overall, the Ring 4 aims to provide users with a more complete picture of their health while offering enhanced comfort and accuracy. With its improved features and sleek design, Oura is confident that the Ring 4 will continue to lead the market in health and sleep tracking technology.