UPDATE: Amazon’s Black Friday sale officially started on Nov. 21, 2024, at 3:40 a.m. EST. This story has been updated with details on the sale duration, new deals on Instant Pots, beauty tech from Dyson and Shark, and further discounts on items like Beats headphones. Amazon’s Black Friday sale has officially begun, with the retailer announcing the official dates for its sale later than other big stores. Although the sale started a week before Thanksgiving, other retailers had already unveiled their Black Friday deals. Amazon had quietly dropped discounts on products throughout November, but now that the official Black Friday sale is underway, expect explosive deals. Check out our coverage of other retailers like Walmart, Best Buy, and Target to compare deals. Make sure to use price history trackers like Camelcamelcamel to ensure you’re getting the best deal. Happy shopping!