Getty ImagesThe strikes by SAG-AFTRA and Writers Guild may have ended, but worries about AI taking over jobs in the entertainment industry are just beginning. AI can now generate songs using artists’ voices and create deepfakes that spread misinformation. This technology affects various aspects of the industry, including TV, film, and music. Entertainers are fighting for their rights by demanding stronger regulations to protect their jobs. Experts in law and entertainment discuss who is most at risk from AI and what protections are in place. Writers and performers who use their voices are particularly concerned about AI’s potential threat. Background actors, gaffers, grips, and visual artists may also be impacted. The International Alliance of Theatrical Stage Employees is advocating for stronger protections for its members. The music industry is also at risk due to AI’s ability to replicate voices and create fake collaborations. The agreement between the Writers Guild and AMPTP ensures writers are compensated for their work, even if they’re revising AI-generated drafts. Actors are facing a future where AI can create digital replicas of them, raising concerns about consent and compensation. Despite these challenges, experts believe AI can enhance performances rather than replace them entirely. Synthetic performers, created by AI using attributes of multiple people, also raise ethical concerns. Overall, the entertainment industry is grappling with the impact of AI on jobs and creativity.
