OpenAI recently introduced Operator, an AI assistant designed to carry out tasks on the internet. After trying it out (yes, I did pay the $200 fee, and more importantly, I maintained the subscription 🤯), I can confidently say that it is a game-changer, but not for the reasons you might think. This article might get me into trouble with my business partner, and it raises the question: Will AI stifle creativity and hinder human innovation? Here’s the unsettling truth.
I’m about to spill the beans for your benefit. 😩 I will reveal the secret behind how our e-commerce business generates millions in revenue and how Operator can assist in this process. In this piece, I will discuss what Operator is, why it is significant, the pros and cons of using it, and three ways you can leverage Operator for a side hustle. If you are interested, grab a pen and paper to take notes. 🧐
To grasp why Operator is a game-changer, you must understand my background and my profession. I am Lester, also known as Les, a founder with a successful exit and currently the executive chair of a group of e-commerce brands. However, at heart, I am an award-winning performance marketer. 🤓☝️
Data and insights are my expertise, and we function more like a data company than an e-commerce brand. Our secret lies in combining data and insights with revenue-generating ideas. If you are interested in utilizing AI or cutting-edge technology to enhance your workflow or boost revenue, check out my newsletter, No Fluff Just Facts, for actionable insights on AI trends. But enough about me; let’s delve into why Operator is a game-changer! 🤫
Operator is a tool that aids US-based PRO users in performing various activities on browsers, such as completing forms, ordering groceries, and even creating memes. It interacts with web pages by mimicking human actions like clicking, typing, and scrolling. Powered by a new AI model called Computer Using Agent (CUA) and GPT-4’s capabilities, Operator can understand website content and function effectively.
Now that you are up to speed, let’s explore the opportunities that Operator presents. 🤗 The primary complaint about Operator is its price point. At $200 per month, it is a significant jump from the $20 plan, and some users question its value. However, when considering the time and resources saved by using Operator, the cost becomes justified.
For me, spending $200 on Operator is a worthwhile investment, as it streamlines time-consuming tasks and eliminates the need for hiring or developing internal tools. While online tools offer similar functions, integrating Operator into my existing workflow simplifies the process. Operator is an excellent tool for automating mundane tasks and saving valuable time for business owners and professionals.
How I utilized Operator sparked some tension with my business partner. At the core of any business lies arbitrage, whether it involves sourcing products at lower costs or offering services more efficiently. We use platforms like Amazon to validate product ideas and enhance them before introducing them to our audience. By instructing Operator to conduct product research autonomously, it freed up my time for customer interactions and strategic planning.
The benefits of Operator include independence in task execution, streamlined communication, and centralized operations. However, there are drawbacks, such as occasional inaccuracies, slow processing, and frequent requests for confirmation. Despite these challenges, the real limitation lies in our creativity in utilizing Operator to its full potential.
As with any emerging technology, there are opportunities to build businesses around implementing and leveraging Operator for those who lack the time or expertise. This presents a lucrative avenue for entrepreneurship and innovation. In my opinion, exploring creative ways to maximize the potential of Operator is key to unlocking its full benefits and driving business growth. 🤑