“In Araku Valley, India, Gemmala Sita takes pride in her organic, fair-trade coffee beans that end up in cafes around the world. Despite this success, Sita and her husband live in a tribal community facing struggles for basic necessities. The region, known for its Arabica beans, has gained international recognition for its unique taste. However, the local community faces challenges such as lack of proper sanitation facilities and access to clean water. While the government promotes initiatives to improve conditions in the valley, residents remain skeptical due to past unfulfilled promises. A cooperative society has been working to help farmers produce better coffee, but middlemen continue to suppress their earnings. Farmers like Nava Roja struggle to make a living from their coffee production, highlighting the disparities in the industry.”
