Storytime! 😄 Many moons ago, I was struggling to make Facebook ads work, complaining about high customer acquisition costs. Then, an angel suggested email marketing. I was skeptical, but learned the importance of collecting leads and nurturing prospects before pitching sales. I dove into email marketing, discovering the highs and lows of creating effective campaigns over a decade. Now, I’m sharing all the hacks I’ve learned to help others struggling with email marketing.
If you’re new to my work, I’m Lester, a founder with a successful exit and executive chairman of DTC brands. Email marketing has been a key to our success. In this article, I’ll share tips on creating campaigns, starting from scratch, and monetizing your email list.
Email marketing is a powerful tool for direct communication with your audience, unlike social platforms that limit reach. It’s essential for engaging and connecting with your customers. Starting email marketing is simple: pick a platform, collect emails, send emails consistently, and adjust based on feedback. AI has revolutionized email marketing, making content creation and management more efficient.
While AI can enhance email marketing, I prefer genuine connections with my audience over automated content creation. Subject lines are crucial for opening rates; hint at the solution without giving it away. Ultimately, prioritize your audience’s best interests when using AI in email marketing.