“Did you know that the quiet winner in the AI arms race isn’t the big names like OpenAI or Meta, but actually Reddit? This company is making moves under the radar and cashing in on AI like no one else. Forget the hypothetical hype – they’re already raking in the profits. And guess what? They’ve been around for over 20 years, but only now are they hitting it big. In this article, we’ll dive into who they are, how they’re doing it, and how you can benefit from their success. Buckle up, because this plot twist will blow your mind.
But first, a quick intro – I’m Lester, a founder and exec chair with a background in performance marketing. Data and insights are my jam, and that’s why I’m excited to share this discovery with you.
In the world of AI, there are three key players: Model Builders, Infrastructure Providers, and Data Owners. And it’s the Data Owners like Reddit that are quietly winning the game. With one of the largest human conversation datasets in the world, Reddit is the gold mine of human-generated content that AI models need to get smarter.
In 2024, Reddit struck a deal with OpenAI to sell access to its data, leading to its first profitable quarter ever. The revenue growth is coming from ads and data licensing, with AI companies paying big bucks for Reddit’s valuable content.
With Reddit’s user base growing rapidly and its newfound profitability, there’s a huge opportunity for marketers to tap into this platform for authentic human connections. As Reddit invests more in its platform, it could become a major player in digital marketing alongside Meta and Google.
So, keep an eye on Reddit for both stock performance and as a potential new traffic source. The real opportunity lies in adapting to the ever-changing tech landscape and reaching the right people in a meaningful way. And if you want more data-driven business insights like this, sign up for my newsletter. Cheers to the future of AI and beyond!”