AntonioSolano/Getty ImagesI want to make it clear that I am not against AI. In fact, I think AI is incredible, and nothing will come between me and my ChatGPT subscription. So, if you’re a fan of AI, please relax and stay out of my DMs. I’m not here to argue with you, at least not today. (Who knows, I might change my mind tomorrow!)
Now, let’s talk about the future of online shopping. Whether you’re thinking about starting an online business or already selling products online, I’ve got some insights for you. In this article, we’ll discuss what I believe the future of online shopping looks like, how we got here in the digital retail world, and tips to help you stay ahead of the game.
So, sit back and relax as we delve into what could be a game-changer for online shopping in 2025. And if you stick around until the end, I’ll also share how we can make some money.
A little about me: I’m Lester, but you can call me Les. I’m a founder with a successful exit and currently the executive chairman of a group of e-commerce brands. I’ve been in the e-commerce space for over 10 years, experiencing both wins and losses. I believe that live commerce is the biggest opportunity for online shopping in 2025.
Live commerce is a combination of livestreaming and e-commerce, where creators showcase products in real-time, allowing viewers to instantly make purchases. This format has been incredibly successful, with projections showing significant growth in the coming years. Live commerce offers a more engaging and enjoyable shopping experience, tapping into the human desire for connection.
TikTok is leading the way in live commerce, with platforms like Whatnot also gaining traction. These platforms allow creators to connect with their audience in a more personal and engaging way, leading to substantial financial success for some sellers.
If you’re interested in trying out live commerce, here are three tips to get you started:
1. Promote your livestream in advance to build excitement and ensure a strong turnout.
2. Leverage live Q&A sessions to answer questions and build rapport with your audience.
3. Have a clear call to action to guide your audience on what steps to take next.
Remember, live commerce is all about building connections and engaging with your audience in a meaningful way. So, give it a try and see how this trend can benefit your online business in the future.