Tabrakan Titan: Sejarah Singkat Proyek Mobil Terkutuk Apple

Apple’s secretive and long-anticipated driverless car project, dubbed Project Titan, has come to an end without much fanfare. The company, known for its innovative products and cutting-edge technology, never officially announced the cancellation of the project, leaving many to wonder about its fate.

Despite nearly a decade of work on Project Titan, Apple managed to keep a tight lid on the details. However, the signs were there for those paying attention – from the hiring of industry experts to public testing of self-driving cars, it was clear that Apple was up to something big.

The project, which began to take shape in 2014, was initially met with high hopes and speculation. Former Nest founder Tony Fadell even revealed that he and Steve Jobs had discussed the idea of an Apple Car back in 2008, but ultimately decided the company was too busy with other ventures.

As the years went on, rumors and reports continued to swirl around Project Titan. Apple made moves to partner with automakers, tripled its team size, and even purchased domain names related to the automotive industry. But as challenges arose and key team members departed, it became clear that the project was struggling to gain traction.

In the end, Apple shifted its focus to autonomous driving software, abandoning its plans to build a car of its own. Despite the setback, CEO Tim Cook remained optimistic about the future of technology in the automotive industry, hinting at the potential for new innovations down the road.

While the Apple Car may never come to fruition, the legacy of Project Titan serves as a cautionary tale of the limits of even the world’s most valuable company. As Apple redirects its efforts towards other initiatives, the dream of cruising around in a Jony Ive-designed roadster will remain just that – a dream.