\”How has Stockholm, a capital city with a population of less than 1 million, become the home of global brands like Skype, Spotify, Klarna, and Minecraft? According to Ben Eliass, CEO of body-care brand Estrid, it all comes down to the Swedish creed. Sweden prioritizes high-quality education and invested heavily in telecom infrastructure in the ’90s, leading to a generation that grew up with high-speed internet. The country’s social welfare system also acts as a safety net for entrepreneurship, allowing people to take risks without fear of failure. This environment has resulted in Sweden producing more unicorns per capita than any other European country, earning it the title of the Silicon Valley of Europe. In Stockholm, there is a unique ecosystem that fosters innovation and creativity, with a critical mass of talented engineers, designers, and product thinkers. This has led to the success of startups like Estrid, Atlar, Leya, Lovable, H2 Green Steel, Supernormal, Fever Energy, Neko Health, and Evroc, all of which are making waves in their respective industries.\”
