On Sunday night, I hopped on Fortnite to check out the new Star Wars content, joining a No Build quads match. While waiting for the battle bus, I overheard one of my teammates blasting Drake’s “The Heart Part 6,” the latest diss track in his ongoing feud with Kendrick Lamar. The beef between the two rappers has been intense, with accusations flying back and forth about family, street cred, and scandalous rumors. As the battle raged on, my teammates and I debated who was winning and what each rapper needed to do to come out on top.
The internet has turned this rap battle into a meme goldmine, with fans taking sides and creating hilarious content to support their favorite artist. Even gamers have gotten in on the action, sharing memes from various video games to express their allegiance. The anime community has also embraced the drama, drawing parallels between the beef and characters from popular shows like Jojo’s Bizarre Adventure.
Kendrick’s album cover for “Not Like Us” added fuel to the fire, with images of Drake’s mansion on Google Maps resembling markers for registered sex offenders. The internet seized on this, adding fake names to the map and spreading the image far and wide. Despite Drake’s attempts to rally his online gaming community, Kendrick seems to be winning the battle in the court of public opinion.
The Verge’s Ash Parrish and Aftermath’s Gita Jackson both agree that this beef is taking on a life of its own, transcending the music industry and becoming a full-blown internet phenomenon. Fans are obsessed with the drama and the intricate details of the feud, dissecting every diss track and meme with fervor. This feud has been brewing for over a decade, and it shows no signs of slowing down as both artists continue to trade blows online.