At the core of the sports-as-entertainment industry lies an irony that television executives are aware of but hesitant to admit publicly. The segment of the game or broadcast that they invest the most time and money into is often overlooked by the majority of their audience. Broadcasting soccer is a costly endeavor, starting with networks committing billions for broadcasting rights and escalating with expenses for live game broadcasts, especially those on foreign soil.
The focus on pre-game buildup, halftime analysis, and postgame discussions is a significant investment for networks, despite the fact that many fans only tune in for the actual game itself. This paradox highlights the control that networks have over studio segments compared to the unpredictable nature of the game.
FIFA’s recent indication of allowing leagues to hold competitive games in foreign countries emphasizes the industry’s constant quest for attracting more fans, maximizing revenues, and exploring new markets. This mirrors other initiatives in soccer, such as creating continental Super Leagues or adapting broadcasts to appeal to younger audiences.
European soccer leagues are under pressure to remain competitive against the dominance of the Premier League, leading to strategic decisions regarding game locations, league structures, and club identities. Despite some leagues experiencing predictable title races, there have been standout performances and unexpected achievements throughout the season.
The challenge for soccer executives is to create more competitive, dramatic, and meaningful matches to engage fans until the final moments of a game. While this task is complex, the industry tends to prioritize elements that are easier to control, both in the executive suites and network offices. Ultimately, the focus remains on enhancing the viewer experience and ensuring the long-term success of the sport.