s of our mall-based salons, combined with the closure of underperforming locations, has allowed us to focus on our core brands and improve overall profitability. We\’ve also completed the migration to Zenoti\’s point-of-sale system, which has enabled personalized marketing and sales growth opportunities. This shift towards a unified system has been a critical step in our digital transformation journey.
Third, we have made significant progress in enhancing the customer experience and driving loyalty. The launch of the Supercuts Rewards program, combined with digital marketing initiatives, is expected to boost customer retention and traffic to our salons. We are committed to providing a seamless and personalized experience for our customers, and these initiatives will play a key role in achieving that goal.
Looking ahead, we are focused on implementing excellence standards across all of our salons, starting with Supercuts in the fall of 2024. This initiative will ensure consistency and quality across our locations, ultimately driving customer satisfaction and loyalty. Additionally, we plan to close unprofitable franchise locations, mainly in the third quarter of fiscal year 2025, to further improve our financial health.
In summary, Regis Corporation has made significant strides in improving its financial position and operational performance. We are well-positioned for growth in fiscal year 2025, with expectations for increased adjusted EBITDA, net income, and cash generation. Our focus on driving customer loyalty and enhancing the overall customer experience will be key drivers of our success in the coming year.
At this time, I\’d like to open the call for questions. Thank you.
End of transcript.