offer promotions to entice shoppers to buy. But now, Zurek said, promotions are making a comeback as companies seek to win back customers who have turned to cheaper private label brands or cut back on snacking altogether.
Ultimately, as the debate over price gouging continues to unfold on the campaign trail, shoppers will continue to have a powerful influence on prices. Their choices at the grocery store and their vocal complaints about high prices are already shaping the way companies set their prices.
Whether or not the next administration succeeds in passing legislation to combat price gouging, the power of the consumer in shaping the market is undeniable. And as Americans grapple with rising grocery costs, their voices will continue to play a crucial role in determining the future of pricing in the grocery industry.