he will do whatever it takes to make Adidas competitive again, even if it means parting ways with long-standing traditions like the Die Mannschaft sponsorship. Only time will tell if his strategy pays off and if Adidas can once again become a dominant force in the sports apparel market.\”
![](https://fortune.com/img-assets/wp-content/uploads/2024/06/GettyImages-2157812304-e1719155575319.jpg?resize=1200,600)