\”Disney and Marvel, in collaboration with Industrial Light & Magic, recently launched an immersive gaming experience for the Apple Vision Pro headset based on their ‘What…If?’ TV series. This experiment, exclusive to the $3,500 headset, allows users to engage with the Marvel universe through hand gestures and experience a new kind of storytelling. While the gameplay may be on-rails, the immersive aspects showcase the potential of spatial computing in entertainment.
I had the opportunity to speak with Dave Bushore, director and executive producer at Marvel Studios, and My-Linh Le, associate producer at ILM Immersive, about the development of this project. They shared insights on the challenges of adapting the ‘What…If?’ series for mixed reality, the future of entertainment in a spatial computing environment, and the collaborative process between Disney, Marvel, and ILM.
According to Bushore and Le, the key to success in mixed reality projects lies in creating a sense of presence for the audience and delivering new and engaging experiences. By balancing technological innovation with storytelling, they aim to create emotional journeys for users while pushing the boundaries of what is possible in mixed reality.
Overall, the collaboration between Disney, Marvel, and ILM has led to a unique and engaging experience for fans of the ‘What…If?’ series. With advancements in mixed reality technology on the horizon, the future of entertainment looks promising, offering unlimited possibilities for storytelling and audience engagement.\”