Peralatan iklan AI Meta ‘set it and forget it’ bermasalah dan menghabiskan uang secara sia-sia.

Valentine’s Day turned into a nightmare for advertisers on Meta’s platform as the automated ad tools went haywire. RC Williams, co-founder of 1-800-D2C, a marketing agency based in Philadelphia, experienced a shock when Meta’s system blew through 75 percent of his clients’ daily ad budgets in just a few hours. The cost per impressions (CPMs) skyrocketed to 10 times the normal rate, leaving advertisers baffled and frustrated.

In an exclusive interview with The Verge, Williams revealed that the inflated CPMs on Meta were way above industry standards, with no significant return on investment. Other marketers and businesses shared similar horror stories, with many small businesses feeling the brunt of wasted ad dollars and ineffective campaigns. The overspending and lack of transparency from Meta have driven some advertisers away from the platform.

Advantage Plus shopping campaigns, part of Meta’s AI-enabled ad tools, were supposed to revolutionize online advertising with an automated, “set it and forget it” approach. However, the reality has been far from ideal, with reports of erratic performance and overspending. The platform’s glitches have left advertisers scratching their heads and seeking help on forums like r/FacebookAds.

Despite Meta’s insistence that Advantage Plus is functioning properly, the ongoing issues have forced many advertisers to abandon the platform and return to manual ad campaigns. The lack of customer support and responsiveness from Meta has only added to the frustration, with many feeling left in the dark about the root cause of the problems.

As online advertising costs continue to rise industry-wide, the challenges faced by advertisers on Meta’s platform highlight the complexities of automated ad tools and their impact on profitability. The ongoing struggle to rectify the issues plaguing Advantage Plus serves as a cautionary tale for businesses relying on AI-driven marketing solutions.