Mengapa email masih menguasai dunia, dengan CEO Mailchimp Rania Succar

In a recent interview, I had the opportunity to speak with Intuit Mailchimp CEO Rania Succar, who took the helm in 2022 following a tumultuous period in the company’s history. Founded in 2001, Mailchimp weathered the ups and downs of the dotcom era and remained both successful and independent for two decades. However, in 2021, the company was acquired by Intuit, known for finance products like QuickBooks and TurboTax. Shortly thereafter, co-founder Ben Chestnut stepped down as CEO after controversial comments about pronouns in meetings. Rania stepped in to lead the company through a significant cultural shift as it became more integrated with Intuit.

During our conversation, Rania and I delved into the challenges of leadership, decision-making, and the evolving role of email in today’s digital landscape. Mailchimp, now positioned as part of a platform supporting small businesses, aims to help customers turn emails into revenue by leveraging predictive analytics and AI to deliver personalized, targeted messages. The goal is to provide small businesses with the tools they need to attract and retain customers in an increasingly competitive marketplace.

We also explored the potential of generative AI in email marketing and the implications of using technology to drive customer engagement. Rania emphasized the importance of understanding customers and crafting tailored messages to drive conversion rates. By integrating Mailchimp with Intuit’s suite of small business solutions, the company aims to offer a comprehensive growth strategy that leverages data insights and automation to help businesses thrive.

Overall, our conversation shed light on the evolving role of email marketing in the digital age and the challenges and opportunities facing small businesses in today’s competitive landscape. Rania’s insights into the future of Mailchimp and the power of AI in driving growth underscored the company’s commitment to empowering small businesses to succeed in an ever-changing marketplace.