A decade ago, former US athlete turned investor Chad Hutchinson explored the idea of financing a Formula One racing team, but hesitated due to concerns about the sport’s dynamics and lack of profitability. However, under the ownership of US billionaire John Malone’s Liberty Media, F1 underwent significant changes that caught Hutchinson’s attention. The introduction of spending limits and fairer revenue distribution among teams made F1 an appealing investment opportunity for Hutchinson, who is now a senior figure at Arctos Partners.
Investing in Aston Martin F1 last year, Hutchinson’s team valued the racing team at over £1bn, a significant increase from the £90mn it was valued at in 2018. These changes reflect the transformation of F1 since Liberty Media took over, making the sport more accessible and appealing to a wider audience. With new teams joining from 2026 and an increase in races in the US, F1’s revenue and operating profit have seen significant growth.
Despite the positive changes, challenges remain as F1 prepares to kick off its new season in Bahrain. Reigning champion Max Verstappen’s dominance raises concerns about competitiveness, especially with the departure of Sir Lewis Hamilton to Ferrari in 2025. Off the track, allegations of inappropriate behavior have brought attention to the male-dominated world of F1, highlighting the need for change and inclusivity.
As F1 aims to appeal to a broader audience while keeping its core fans engaged, the sport faces a delicate balance between entertainment and tradition. Liberty Media’s initiatives to engage fans through events, gaming, and betting are met with mixed reactions from drivers and industry experts, emphasizing the need for F1 to navigate these changes carefully to ensure the sport’s continued success and growth.